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TAMPA BAY & VENICE, Fla. (Feb. 12, 2026) — Tomlin St Cyr Real Estate Services in Tampa Bay and Gulf Shores Realty in the greater Venice area have officially unified under one name: Gulf Shores Realty, unveiling a new logo and marking a new chapter following the companies’ 2021 merger and continued regional growth along Florida’s Gulf Coast.
A Unified Brand Following the 2021 Merger
The two brokerages first joined forces in November 2021, combining respected organizations known for strong community involvement, collaborative cultures and client-focused service. After the merger, Gulf Shores Realty continued operating under its existing brand while leadership aligned operations, resources and long-term strategy across markets.
Effective Feb. 12, 2026, the unified Gulf Shores Realty name reflects the continued evolution of that partnership into a single regional identity serving communities from Tampa Bay through Sarasota County and the greater Gulf Coast region. Today, Gulf Shores Realty represents more than 150 agents under the management of Owner/Broker Ali St Cyr and the direction of Managing Broker Diana Kurtz.
A Decade of Growth in Tampa Bay
Opening its doors in 2016 in South Tampa, Tomlin St Cyr Real Estate Services recently surpassed $1 billion in sales, just ahead of its 10th anniversary. Over the past decade, the brokerage has grown from a local firm into part of a broader regional organization serving multiple West Coast Florida markets.
“As we celebrate our 10th year in business, this rebrand marks an exciting and pivotal moment for our company,” said owner Ali St Cyr. “By uniting our established Gulf Shores presence with the Tampa Bay market under one cohesive identity, we are strengthening brand recognition and deepening collaboration across our Gulf Coast territories.
“This evolution reflects the core values that have fueled our success: a commitment to servant leadership, community and excellence. Our belief in empowering agents to lead with integrity and purpose has allowed us to attract the very best professionals to serve our communities. This next chapter solidifies our dedication to being the strongest possible foundation for our agents so they can deliver exceptional service to their clients.”
“It’s hard to imagine that 10 years have passed since Tomlin St Cyr Real Estate Services opened its doors,” said John Tomlin, former owner and CEO. “Since that time, we have seen growth in agents, clients, and products. Through it all, we had the privilege of watching our agents develop into top Realtors in both Tampa Bay and Sarasota. We are so proud of them for helping numerous clients find the perfect home. It has also been a joy to watch so many families and individuals find their perfect next home as they navigate their personal journeys.
A Strong Legacy in Venice
Founded in 2011, Gulf Shores Realty has built a strong reputation in the Venice community through long-term client relationships and local expertise. The brokerage has been named the best independent real estate brokerage by the Best of Venice for 14 consecutive years, reflecting its sustained presence and impact in the regional real estate market.
“I gave life to Gulf Shores Realty in 2011, which quickly became an award-winning leader in local real estate,” said Wayne Welsh, former owner of Gulf Shores Realty. “Combining with Tomlin St Cyr made for a regional powerhouse. Our rebranding brings the best of both together in a public-facing image that portrays our quality, customer service and regional strength to the clients we serve.”
Same Values, Familiar Symbols
While the companies now operate under a unified name, the culture and values that shaped both firms remain unchanged. The pineapple symbol, long associated with the Tampa brokerage, continues as part of the brand. Traditionally representing hospitality and welcome, it reflects the company’s ongoing commitment to strong relationships, community connection and a service-first approach.
“Our 10th anniversary is a great backdrop for our rebranding, marking the next chapter of growth and service,” said Tomlin. “We still retain the pineapple symbol, indicating that while our name is changing, our commitment to unmatched service and family culture remains.”
Looking Ahead
The unified Gulf Shores Realty brand reflects the organization’s evolution from two successful local brokerages into a regional real estate powerhouse serving Florida’s Gulf Coast. While the name has evolved, the mission remains consistent: to provide exceptional service to clients, empower agents through strong leadership and resources, and continue to make a positive impact in the communities served.
